BRBismita Raj Download CV

Product owner · strategy consultant · London

Strategy that
moves into
product delivery.

MBA qualified Product Owner with 6+ years connecting customer needs, business goals, and technology across enterprise product delivery and consulting.

Explore evidence
6+
years of product delivery
5
enterprise environments
1500+
senior stakeholders informed

Associated brands

Trusted by global brands across six sectors.

Employers, enterprise clients and MBA live-client organisations I have delivered product, transformation and strategy work for, across energy, FMCG, financial services, healthcare, insurance and defence.

Employers

  • HCLTech · Senior Consultant
  • Capgemini · Senior Analyst
  • Fidelis · Consultant

Enterprise clients

  • PepsiCo · via HCLTech
  • NTT Data · via Fidelis
  • Avon · via NTT Data
  • RBC · via Capgemini
  • Vanguard · via Capgemini
  • Lincare · via Capgemini

MBA live clients

  • OVO Energy · Project Go Green
  • Royal Navy · Mission Connect
  • AXA · SME go-to-market
15–30%projected 3-year ROIOVO Energy logo
50%reporting accuracy upliftPepsiCo logoHCLTech logo
10,000+people aligned to a frameworkMinistry of Defence logo
90%service delivery efficiencyNTT Data logo
01

Why Bismita

Translate ambiguity into prioritised action.

Bismita brings the rare combination of product discipline and consulting range: she can frame the opportunity, uncover the user and operational insight, create the roadmap and backlog, and align the people who make delivery real.

Her work is grounded in measurable outcomes from adoption and reporting quality to delivery efficiency, knowledge transfer, and stakeholder readiness.

Her MBA dissertation, SheHive, also demonstrates an entrepreneurial mindset: turning a structural user problem into a viable, fundable product and measurable venture plan.

See the operating toolkit
02

Professional experience & live-client consulting

May—Jul 2025
OVO Energy logo

MBA live-client consultancy · OVO Energy · United Kingdom

Green technology product planning & adoption

Used data to inform product planning, end-user adoption strategy, campaign engagement, application enhancement and behavioural-change activity for green technology. This was an MBA project completed with an OVO Energy live client.

  • Seven options prioritised on benefit vs feasibility
  • 15–30% projected ROI over 3 years

Skills & frameworks Audience segmentation · user research · data-informed product planning · adoption strategy · campaign engagement · behaviour-change design

Feb—Apr 2025
Ministry of Defence logo

MBA live-client transformation project · Ministry of Defence, Royal Navy · United Kingdom

Change, cultural adoption & stakeholder alignment

Managed complex military and civilian stakeholder needs while developing a digital transformation and cultural-adoption proposal. Applied hypothesis-driven analysis, issue-tree methodology, a Business Model Canvas, MVP design and structured recommendations.

  • 30 stakeholder interviews
  • 10,000+ personnel alignment scope

Skills & frameworks Complex stakeholder management · change and cultural adoption · hypothesis-driven analysis · issue-tree methodology · Business Model Canvas · MVP design

Feb—Aug 2024
HCLTech logoPepsiCo logo

HCL Technologies · Client: PepsiCo · Bengaluru

Senior Consultant

Owned performance management reporting that integrated ServiceNow data with Power BI. Turned operating data into product recommendations for senior decision-makers and led capability-building.

  • 50% reporting-accuracy improvement
  • 60% delivery-efficiency improvement

Skills & frameworks ServiceNow and Power BI · KPI design · performance reporting · AI-enabled improvement · executive insight · training and capability building

Sep 2022—Feb 2024
NTT Data logoAvon logo

Fidelis Technology Services · Client: NTT Data · Bengaluru

Technology Transformation Consultant

Designed scalable documentation systems, led requirements workshops, and translated cross-functional input into product specifications, acceptance criteria, and backlog priorities.

  • 2,000+ knowledge assets
  • 90% service-delivery efficiency improvement

Skills & frameworks Requirements workshops · product specifications · acceptance criteria · backlog prioritisation · knowledge-management design · operational playbooks

May 2019—Aug 2022
Capgemini logoRoyal Bank of Canada logoVanguard logoLincare logo

Capgemini · Clients: RBC, Vanguard & Lincare · Kolkata

Senior Business & Technology Analyst

Led requirements gathering, solution design, and stakeholder engagement for global enterprise programmes while strengthening governance and release-management visibility.

  • 40% faster delivery timelines
  • 65% reporting-visibility improvement

Skills & frameworks Business requirements · solution design · UAT analysis · process optimisation · Agile and Waterfall delivery · PMO governance · release management

03

Professional platform case studies

Build the platform.
Improve the system.

Across enterprise clients, Bismita combines product design, operational data, AI-enabled capability, stakeholder guidance and adoption to improve the way teams and customers experience a platform.

HCL Technologies → PepsiCo

Performance & knowledge platforms

Turn complex performance data into decisions people can act on.

Built and improved performance-management and knowledge-management platform capabilities for PepsiCo. Integrated ServiceNow and Power BI data with AI-enabled improvement opportunities to strengthen reporting accuracy, customer value and platform performance.

Product accountabilities
Platform performance · KPI design · data-informed decisions · simplifying complex workflows · stakeholder advice · backend knowledge-system improvement
Adoption & enablement
Designed and delivered a 60-hour training programme for 100+ employees; coached users and teams through new ways of working.
Measured outcomes
50% reporting-accuracy improvement · 25% fewer data errors · insights delivered to 150+ senior stakeholders · 60% delivery-efficiency improvement

Fidelis Technology Services → NTT Data → Avon Cosmetics

Knowledge management transformation platform

Design a documentation system that makes service delivery repeatable.

Led product design for a knowledge-management transformation platform and scalable product-documentation system. The work turned complex operational knowledge into structured, usable assets that supported product teams and timely service delivery.

Product accountabilities
Product specifications · acceptance criteria · backlog prioritisation and reduction · playbook design · requirements workshops · service-improvement decisions
Delivery approach
Translated cross-functional needs into product requirements, reusable operational playbooks and a clearer delivery path.
Measured outcomes
2,000+ knowledge assets · 70+ operational playbooks · 90% service-delivery efficiency improvement

Capgemini → RBC, Vanguard & Lincare

Financial-services solution delivery

Move from business requirement to governed, testable solution.

Supported solution design and large-scale technology initiatives for global clients, including financial-services environments. Connected business requirements, stakeholder engagement, UAT evidence and process optimisation into a disciplined product-delivery rhythm.

Product accountabilities
Business solution design · requirements gathering · stakeholder engagement · UAT-record analysis · process optimisation · release-management support
Ways of working
Applied Agile and Waterfall frameworks according to the delivery context, strengthening programme governance and delivery visibility.
Measured outcomes
1,000+ UAT records analysed · 40% faster delivery timelines · 65% reporting-visibility improvement
04

Project evidence

Evidence of how
the work gets done.

Selected live-client case work, MBA projects and venture work show the methods behind the experience. Project labels distinguish professional employment, live-client work and independent academic work.

Deep-dive product case studies

From client brief to prototype, pilot and scale.

Each case follows the same product management story: client, brief and challenge, discovery, ideation and prioritisation, solution, a prototype-to-production roadmap, a product maturity assessment, risks, and success metrics.

OVO Energy logo

Product Manager · OVO Energy · MBA live client

Project Go Green

Seven options scored on benefit and feasibility. The chosen one: a savings dashboard, consumption forecasting, a green opt-in toggle and a six-tier rewards programme inside the Beyond app, with a phased B2B expansion plan.

  1. Brief
  2. Discovery
  3. Prioritisation
  4. Solution
  5. Roadmap
  6. Maturity
  7. Metrics
Read the full case study →
Ministry of Defence logo

Knowledge Transfer lead · Royal Navy · Hacking for MOD

Mission Connect

30 interviews, four hypotheses tested and one popular idea retired on the evidence. The result: a three-pillar MVP covering joint onboarding, leadership development and SECI-based knowledge handover, costed and phased for a pilot.

  1. Brief
  2. Discovery
  3. Hypotheses
  4. MVP
  5. Roadmap
  6. Maturity
  7. Metrics
Read the full case study →
OVO Energy logo

MBA live-client consultancy project

OVO Energy
Project Go Green

Used data to shape product planning and an end-user adoption strategy for green technology. The work connected campaign engagement, application enhancement and behavioural change to a phased product and service strategy.

Focus
Green-tech adoption, product planning, engagement
Outcome
Recommended programme; 15–30% projected ROI over 3 years (modelled)
Full product case study
Ministry of Defence logo

MBA live-client transformation project

Royal Navy
Mission Connect

Used stakeholder management, hypothesis testing and issue-tree analysis to address military-civilian culture gaps. The proposed MVP combined induction, leadership training and structured handover to strengthen adoption, psychological safety and continuity.

Methods
Business Model Canvas, MVP, hypothesis-driven analysis
Output
Transformation framework & structured recommendations
Full product case study

MBA group project

Warner Bros. Discovery
Digital Synergy Strategy

Contributed to an MBA group strategy proposal assessing market expansion, content creation and a one-stop entertainment platform. The group used SAFe evaluation, a strategy map, KPIs and a phased implementation plan.

Focus
Corporate strategy, digital synergy, AI insight
Output
Five-year roadmap & operating model

MBA dissertation · venture design

SheHive
Gender-responsive co-working

Designed a safety-first, care-enabled co-working model that converts everyday friction into sustained women’s workforce participation and entrepreneurship in urban India.

Venture thesis
Investor-ready Business Model Canvas, market sizing, unit economics and a 12-month Bengaluru & Hyderabad pilot
Product model
Layered safety, on-site care and mentoring designed to improve acquisition, retention and lifetime value
Growth & impact
CSR / DEI and grant funding pathways, full go-to-market, metrics tree and dashboard for work re-entry, retention and income uplift
AXA logo

MBA live-client project · University of Glasgow · Nov 2024

AXA SME Insurance
Go-to-Market Strategy

Developed a digital-first, dual-pronged proposal to grow AXA’s SME business-insurance market in an environment where 95% of transactions are online: simplify conversion for tradespeople already seeking cover, while building awareness and demand among underserved niche SMEs.

Audience challenge
Tradespeople wanted cover but perceived AXA as complex and pricier than rivals. Craft businesses and freelancers often did not recognise their insurance need — a gap affecting 51% of small-business owners.
Diagnosis & strategy
Segmented both audiences, completed a 4Ps analysis and benchmarked Hiscox and Rhino. Built tailored bundles, a risk-assessment tool and tiered pricing with discounts.
Go-to-market
Recommended localised landing pages and Etsy / Shopify partnerships; PPC, SEO and trade-body partnerships for tradespeople; educational content, influencers and referrals for niche SMEs.
Five-year roadmap
Foundation (0–6 months), partnerships (6–12), localisation and referrals (12–18), loyalty and analytics (18–36), then leadership and expansion (36–60).
Success measures
Retention, customer satisfaction, engagement, segment-level conversion, PPC return on investment and niche traffic.
Proposal impact
No measured results: this was a live-client proposal. It provides a roadmap to lift tradespeople conversion and open an untapped niche-SME segment through education and community.
05

Capability system

From product intent
to measurable change.

A

Product strategy

Product vision & strategy · roadmap planning · prioritisation · backlog management · user stories · acceptance criteria · sprint planning · release management · go-to-market strategy

B

Delivery & operations

Agile / Scrum · end-to-end product delivery · Agile ceremonies · vendor management · PMO governance · cross-functional collaboration · change management

C

Data & decisions

KPI design · performance reporting · business cases · financial modelling · user research · market sizing · Power BI analysis · data-driven decision-making

D

Leadership & influence

C-suite stakeholder management · workshop facilitation · end-user communication & training · executive presentation · capability building

Toolbelt

Jira • Power BI • ServiceNow • Excel • Microsoft Copilot • PowerPoint • Notion • Google Workspace

Product management operating model

How an idea becomes a product,
people can choose and use.

Bismita works across commercial product strategy, proposition, service design, delivery and adoption — not as separate stages, but as one connected value system.

01

Commercial strategy & proposition

Shapes commercial product strategy, clarifies the customer value proposition, and connects market opportunity to a practical service strategy.

02

Outcomes, priorities & roadmaps

Defines the outcome that matters, translates it into prioritised product goals, and guides roadmap, backlog, release and adoption decisions.

03

Stakeholder advice & alignment

Guides business, technology and senior stakeholders through choices, trade-offs and delivery dependencies so teams can move with shared intent.

04

Product design & service thinking

Designs product and service concepts around a defined company problem — moving from customer need to a credible proposition, experience and delivery path.

05

Market & demographic insight

Uses user research, segmentation and demographic context — with particular experience of UK and India market contexts — to ground product choices in evidence.

06

Decision architecture

Creates a clear decision narrative, combining commercial logic, user value, delivery feasibility and measurable KPIs rather than relying on opinion alone.

01

Frame the problem with the 5'Ws

Who is affected? What is happening? When and where does it occur? Why does it matter? This creates a shared, structured starting point before teams jump to solutions.

02

Align effort with a North Star

Set a single North Star Metric that reflects the company’s core customer value, then support it with input KPIs. It keeps product, commercial and delivery efforts pointed toward the same outcome.

Product thinking in practice

From case
to decision.

01
Problem solving

Break down ambiguous business questions with issue trees, hypotheses and a clear method before selecting a solution.

02
Guesstimates & sizing

Use structured assumptions, market sizing and commercial logic to quantify an opportunity when complete data is not yet available.

03
Product critique & design

Evaluate a favourite product or design a product for a company by connecting user need, proposition, journey and feasibility.

04
Success metrics

Answer “how will this product succeed?” with a North Star, leading and lagging KPIs, measurement cadence and decision thresholds.

End-to-end product management

Vision guides the future.
Strategy guides the path.

Product management extends beyond a launch. It joins long-term purpose, discovery, execution, adoption, measurement and the next decision.

01

Vision

Set the long-term purpose, intended future, customer promise, function and time horizon.

02

Discovery

Frame the problem, research users and markets, test assumptions and define the opportunity.

03

Development

Turn the proposition into prioritised requirements, acceptance criteria, designs and a delivery plan.

04

Launch

Coordinate release, enablement, service readiness, communications and early measurement.

05

Growth & maturity

Improve adoption, experience and performance using KPIs, feedback and commercial insight.

06

Renew or retire

Manage decline, decide what to sustain or sunset, and use learning to shape the next product future.

Feature management & product craft

Choose the right feature.
Make the decision visible.

Feature work turns strategy into a sequence of customer and business choices — from concept generation through launch and continuous optimisation.

01

Ideation

Generate concepts from customer research, surveys, interviews, market signals and product opportunities.

02

Design

Turn the problem into a testable experience using prototypes, wireframes, flows and collaboration with delivery teams.

03

Development

Document stories, specifications and acceptance criteria; manage dependencies and delivery readiness.

04

Launch

Coordinate release, communications, operational readiness, measurement and early customer feedback.

05

Optimisation

Use adoption, satisfaction, performance and commercial data to improve the feature and decide what happens next.

Prioritisation lens

Customer value × business impact × feasibility

Prioritise a feature with an explicit decision model rather than instinct. Bismita uses the method that best matches the decision, evidence and maturity of the product.

MoSCoWMust have · Should have · Could have · Won’t have

RICEReach · Impact · Confidence · Effort

KanoClassify by customer satisfaction and implementation degree

BCG MatrixAssess product-mix and portfolio investment choices

Feature lenses

Core • Secondary • Differentiating • UI / UX • Technical backend • Innovation • Business-focused • Customer-focused

01

Identify value

Use user research, competitive analysis and data-driven analysis to identify the most valuable problem. Quantitative and qualitative evidence reveal patterns, trends, feedback categories and segment-specific needs.

02

Document the feature

Translate the voice of customer into user stories in Jira or Trello, technical specifications and wireframes. Make the problem, intended outcome and acceptance criteria legible to everyone involved.

03

Develop new products

Apply NPD: idea generation, screening, concept development and testing, market strategy and business analysis, development, market testing and launch — mitigating risk while improving customer-centric efficiency and innovation.

04

Design, collaborate & measure

Prototyping and design: Figma, Adobe, Sketch, Photoshop and Canva. Collaboration: Trello, Slack and Miro. Analytics: Mixpanel and Hotjar. Commercial analysis: business cases and financial modelling.

06

Opportunity fit

Strengthen adoption.
Increase customer value.

University of Glasgow MBA graduate seeking Product Management and Management Consulting opportunities across B2B SaaS, technology, go-to-market, energy, finance and defence.

01

Enterprise product systems

Connect product discovery, roadmap priorities and adoption metrics as enterprise workflow platforms add analytics and automation. The goal is not simply delivery — it is measurable, sustained use.

02

Decision-making under uncertainty

Bring 6+ years across product management, technology delivery and B2B SaaS, with exposure to FMCG, defence and energy in the UK and India. Use user research, market analysis and quantitative business cases to guide choices.

03

Adoption is part of the product

Especially suited to teams that treat adoption as a product responsibility rather than a handover after delivery — aligning stakeholder readiness, onboarding, measurement and customer value from the start.

Availability

Ready for a short conversation.

Open to Product Management and Management Consulting opportunities. If there is no current fit, Bismita would still welcome a future conversation.

Graduate visaAvailable immediatelyRemote / hybrid in LondonOpen to relocation
07

Education & certification

Sep 2024—Dec 2025

MBA - Strategy & Consulting

University of Glasgow · United Kingdom

MBA

Jan 2026

Level 7 Certificate - Strategic Management & Leadership

Chartered Management Institute (CMI) · United Kingdom

CMI

Start a conversation

Let’s build
what matters.

Bismita is available for Product Owner, Product Manager, strategy, transformation, and digital-delivery opportunities.

bismitaraj3@gmail.com ↗ linkedin.com/in/bismitaraj99 ↗ Download CV ↓